Wednesday, November 17, 2010

Abercrombie and Fitch selling something other than clothing

I’ve crossed Abercrombie and Fitch off my holiday shopping list, and I hope you do to.  They currently have “Naughty or Nice” advertisements in their stores, with models that are mostly pictured without clothes.  Odd for a clothing store, isn’t it?  Their larger than life pictures of models in sexually provocative poses might make sense for a sex store, or perhaps even a gym, but not a clothing store.

For a healthy society we need to balance freedoms with responsibility.  Sadly, Abercrombie and Fitch’s overtly sexual marketing to teens and young adults does not demonstrate responsible marketing.  They’ve earned their unabashedly naughty reputation.  Join me in shopping elsewhere for clothing, where the models actually wear clothes.

PS, If you would like to join me in dropping them a line to express your opinion, an address follows:

Marketing Department
Abercrombie and Fitch
6301 Fitch Path
New Albany, OH 43054

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