Friday, September 2, 2011

Campaign against soda

I read with great interest an article in yesterday's StarTribune, Too much soda in your diet?  It referenced a national campaign being developed by 100 organizations to reduce the public's consumption of soda and artificial juices.  I love the message being shared by the campaign which is set to roll out in Los Angeles... "If you wouldn't eat 22 packs of sugar, why are you drinking it?"

Rational for the anti-soda campaign is provided by a recent study by The Center for Disease Control and Prevention. This study linked the dramatic rise in U.S. obesity rates to sweetened drinks.  They discovered that about half of Americans drink a sugared beverage each day and that males drink more soda than females.  They also found that poor people drink more soda and sweetened beverages than the wealthy.

If you you're still drinking soda, this might be a great time to reconsider your beverage selection and go with something a little less sweetener.  Water is still something of an under appreciated beverage, and need not be purchased in a plastic container.

To learn more about the harmful effects of soda please check out an earlier blog... "Pop or soda, just say no."

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