|Morning light streaming through crabapple tree|
It was noted that materialistic values are inversely related to pro social values.
To reduce materialistic values it was recommended that when people feel insecure or stressed, rather than buying something they go for a walk or volunteer to help someone else. Not watching television or other media that is filled with advertising also can help to reduce the daily bombardment of commercials.
Finally, developing intrinsic values also helps people develop something of an immunization to materialistic values.