Monday, January 26, 2015

Developing a circular economy

We've been living on this planet as if we had limitless amounts of natural resources to make all of the great many things we 7 billion inhabitants desire.  We also have been dumping waste on land, water and in the air as if there was going to be no tomorrow.  Well, God willing, tomorrow will come, and we need to start acting like it, if not for our own sakes, for the sake of future generations.

It was refreshing to hear Ellen MacArthur discuss her work on the 'circular economy' on a recent BBC newscast. She is working with businesses to help them develop a business model which considers how they can build things so that they can be reused, either by components or refurbished for reuse.  As the widely acclaimed author and motivational speaker has often stated, we should 'begin with the end in mind'.

This new business model brings great hope for the future of our planet. It will most certainly take time for this new paradigm to be implemented, but with huge multinationals like Unilever jumping on board, things could get moving rather rapidly.

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