Information alone doesn't change behavior. I was reminded of this reading today's StarTribune. In one article "UN climate panel says emissions need to drop to zero this century to keep warming in check", we were reminded of the impact of greenhouse gas emissions on climate change, and how critical it is for the long-term survival of humans we reduce our emissions.
Elsewhere in the business section an article on the impact of low gas prices references a car sales manager who says "Right now, gas mileage is not that much of an issue for consumer choice".
Unless we create financial incentives for people/countries to reduce their greenhouse gas emissions it may never happen.
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